Luke Fedlam is a corporate attorney, sports law advisor, and keynote speaker who helps executives, businesses, and athletes navigate the complexities of law, leadership, and personal brand. As co-chair of Amundsen Davis's Entertainment, Sports, and Media Law Service Group, he advises organizations on corporate structuring and strategic transactions while serving as a trusted advisor to athletes on the business of sports — including NIL, endorsements, and personal branding.

A former Division 1 athlete, Luke draws on his background in finance, wealth management, and law to speak on identity, purpose, and reputation with both credibility and real-world experience. Today, he brings that same client-centered, education-first approach to audiences across corporate, athletic, academic, and legal settings — as a keynote speaker, facilitator, and trusted advisor.

How Luke's Path Led Here

Luke's career is dedicated to guiding businesses, executives, and athletes through the complexities of corporate and sports law, ensuring they are protected, empowered, and prepared for success. His background in finance and wealth management initially led him to educate athletes on financial literacy, where he saw firsthand how individuals in high-stakes industries often lacked the legal protection they needed. That experience shaped his career — fueling a passion for providing the same level of business-minded advocacy to entrepreneurs, executives, and athletes alike.

Today, Luke leverages his deep knowledge of corporate transactions, contract negotiations, and brand protection to help clients — from emerging startups to elite athletes to established businesses — secure their futures and maximize their opportunities. That same experience is what shapes his keynotes: practical, credible, and grounded in what he sees every day advising the people navigating these exact challenges.

Corporate Law

Luke regularly provides bespoke counsel to businesses and their executives across a wide range of corporate matters, with a style focused on education and protection. His experience includes:

• Business formation and structuring, including entity selection and incorporation

• Negotiating and drafting contracts related to vendors, clients, employment, and operations

• Corporate governance best practices and regulatory compliance

• Mergers, acquisitions, and divestitures

• Intellectual property protection and management

• Employment agreements, policies, and dispute resolution

• Estate planning and wealth preservation strategies

• Nonprofit formation and tax-exempt status guidance

Sports Law

As a non-agent sports attorney, Luke is an educator and advocate who protects the interests of the athletes he represents — from high school and collegiate players to professionals and retired athletes. As a former D1 athlete himself, he understands firsthand the importance of preparing for life after the game. His work includes:

• Advising on name, image, and likeness (NIL) opportunities

• Counseling on how to build, protect, and leverage a personal brand

• Analyzing agent, endorsement, and marketing contracts

• Reviewing and negotiating business and real estate investments

• Wealth management and estate planning guidance

• Business entity and nonprofit foundation formation

• Advising foreign national players on immigration matters

Beyond the Practice

Luke's commitment to educating athletes and their families extends beyond his legal practice. He is the managing partner of ADVANCE, a company devoted to NIL education, and co-executive director of the College Basketball Parents Association, a national network of college basketball parents. He is also a frequent author and speaker on the business of sports.

Education:

• J.D., The Ohio State University Michael E. Moritz College of Law, 2013

• B.A., Wake Forest University, 2001